Yesterday, we started a discussion on the subject of social media marketing. In that first piece, I tried as much as possible to help you see what social media marketing is, and how it is the next best thing for your business. The truth is, if you’re a business person and you are yet to get started with social media marketing, you are losing out a lot to the competition.
So that you will not make the big mistake of not starting out at all, I have decided to follow with tips on how to get started with social media marketing. Without beating about the bush, how exactly can you harness the power of social media for your business?
1 Write your Goals DownDifferent businesses have different things they are looking for. Like them, your business is also unique in what it is looking for.
When you say ‘marketing,’ what product comes to your mind? What do you hope to gain from the process? Some business hope to gain instant gratification (in this case, money), while others just wat to build a customer base. Before launching out, determine what it is you want to get out of your social media marketing campaign.
2 Pick your audience
Know your audience
You will remember that I likened the social media to an internet world. That means there are different classes of people there. If you have been marketing at all, you will know that you cannot appeal to everyone.
Thus, pick out the type of people that your business hopes to capture. Research them to know things about them. You will want to find out what their interests are, what kind of conversations they get into, what their online behaviour is and so much more.
3 Create ContentYou are not just to go to the social media platforms and start publishing sales copies. If that was what I wanted for you, this would be a piece on email marketing or landing pages. Rather, you want to create content that resonates with the audience.
Now that your research has told you their interests, use that to bait them into your business model. Create amazing content that is not only engaging, but compelling in the end.
4 Less Control, More DisorderEvery other form of marketing has an order to it, but that won’t necessarily work with social media marketing. You want to let your audience take charge if the conversation so they can form that emotional bond with you.
Taking the lead every time would look like you are just trying to force something else down their throats, and frankly, no one appreciates that. Remember to give them just enough control to feel special, but not too much that the ball is totally out of your court.
5 Keep GoingYou don’t expect to send out the first tweet and have people begging for your offering/ product. These things take time. Your ability to follow the course will separate you from those who stopped halfway, and those who didn’t have anything to show for it in the end.
While waiting for that big break, don’t forget to keep learning too. Your daily experiences on the social media platforms should start informing your decision about the dynamics of the market. Change your model and plans accordingly, but never fully deviate from the basic plan.
The post How to Get Started with Social Media Marketing appeared first on Nigeria Technology Guide.
There are certain works of life that demands a smartphone that can take a beating and if you happen to be in that category or just want a rugged smartphone that can withstand harsh conditions then the Blackview BV6000 is certainly one of the smartphones that should be on your radar. The smartphone which is much like the bulky build of other smartphones in its category is a quite portable one although a bit on the thick side
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As most rugged smartphones are with their thick build and bold design this is exactly what you get in the Blackview BV6000 smartphone. The smartphone has a thickness of 16.6mm and a weight of 247g due to its thick buil. With a mix of polycarbonate material, metal and rubber the smartphone is quite a beauty in a rugged way though, having flaps covering the various ports on the phone to prevent dust and water from penetrating.
The HD IPS panel featured on this device is quite vibrant with good enough colour reproduction. Although the display is quite small the smartphone itself is tad larger featuring a 4.7-inch 1280 x 720 pixels display with a pixel density of 312ppi. Protected by Corning Gorilla Glass 3 you are rest assured your screen is in good hands away from scratches and other minor damages.
Battery and CameraIt is always nice when your smartphone can last for a long while especially if it is a rugged smartphone. In a way the Blackview BV6000 the smartphone last a bit longer than your mediocre mid-range smartphone with a 4, 500mAh Li-Po battery and the Quick charge 2.0 feature.
In addition, the smartphone has a 13MP rear camera with dual LED flash for taking quite good pictures and a 5MP front camera. At the set price the camera setup is not bad at all, although much culd have been done by Backview which would definitely have upset the price a bit.
Hardware and SoftwareBlackview has really tried when it comes to the hardware featured on this smartphone. The Blackview BV6000 comes with an Octa-core MediaTek MT6755 processor also known as Helio P10 SoC with 4-cores running at 1.0GHx and the remaining at 2.0GHz.Also, there’s an ARM Mali-860 MP2 GPU for graphics munching.
The Blackview BV6000 is addition to the above comes with a 3GB internal memory and a 32GB built-in storage with a chance to expand up to 128GB using a MicroSD card. It also runs on Android 6.0 Marshmallow with an available Nougat update .
Pricing and AvailabilityThe smartphone is availablein several smartphone stores and online shopping platforms. The price or Blackkview BV6000 ranges from 59, 000 naira to 70, 000 naira depending on your location and the deal in question.
Here are a few specs of the Blackkview BV6000:
General Features Platform: Android 6.0 Marshmallow Processor: Octa-Corez, 4 x 1.2 GHz ARM Cortex-A53 + 4 x 2.0 GHz ARM Cortex-A53 (MediaTek MT6755) GPU: ARM Mali-T860 MP2 Memory: 3GB Colours: Black, Green, Yellow Dimension: 152.3 x 81 x 16.6 mm Weight: 247g SIM Type: Micro sim SIM Count: Dual sim Display Display: 4.7-inch, IPS LCD capacitive touchscreen, 1280 x 720 pixels Screen Protection: Corning gorilla Glass 3 Camea Rear Camera: 13MP camera, 1080p Video Rear Camera Features: – Front Camera: 5MP camera, 720p Video Storage Built-in Storage: -32GB Memory Card Support: Yes, up to 128GB Bundled Cloud Storage: – Network Support 2G GSM: Yes 2G CDMA 1X: – 3G WCDMA: Yes 3G CDMA EVDO: – 4G LTE: LTE – 800 / 1800 / 2100 / 2600 MHz Internet & Connectivity GPRS: Yes EDGE: Yes 3G/WCDMA/HSPA: Yes HSPA+: Yes CDMA EVDO: – 4G LTE: Yes WLAN: Yes, Wi-Fi 802.11 a/b/g/n Wi-Fi Hotspot: Yes Bluetooth: Yes, v4.0 with A2DP NFC: – Infrared Blaster: – USB Port: USB 2.0 Messaging SMS/MMS: Yes Instant Messaging: Yes Push Emails: Yes Email Protocol: – Entertainment Music Player: MP3/WAV/FLAC player Video Player: Mp4/H.264/H.263 Player FM Radio: Yes Loudspeaker: Yes 3.5mm Jack: Yes Navigation Navigation: Yes, with A-GPS, GPS Maps: Yes Sensors & Control Digital Compass: – Accelerometer: Yes Proximity Sensor: Yes Light Sensor: Yes Barometer: – SpO2: – Pedometer: – Heart Rate Monitor: – Gyroscope: – Fingerprint Scanner: – Iris Scanner: – Face Unlock: – Intelligent Digital Assistant: – Motion Sensing / Gesture Control: – Voice Control: – Other Features Video Streaming: Yes Active Noise Cancellation: – Wireless Charging: – Built-in Mobile Payment: – Water Resistant: – Dust Resistant: – Image Editor: Yes Video Editor: Yes Document Viewer: Yes Document Editor: Yes Battery Battery: 4, 500mAh non removable Li-Po battery Talktime: – Standby Time: – Fast Charging: YesThe post Blackview BV6000 Specs and Price appeared first on Nigeria Technology Guide.
