After just four months of releasing the previous smartphone, Oppo has announced the 2018 model of the said smartphone. The Oppo A71 (2018) is very similar to its predecessor regarding how it looks but defers entirely on the inside. Also, the Oppo A71 (2018) comes with a slightly different system software, the highlight of which is the new AI beauty recognition technology. Another notable difference is the reductions in internal memory and some other things we will be taking a look at as you read further.
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Between last year’s model and this year’s model there’s virtually no difference, both having the same dimension, weight and the same design. The Oppo A71 (2018) has the same Aluminium body as before with almost side to side display. There is still thick bezels up and down the smartphone with the same rear panel look.
As before, the Oppo A71 (2018) comes with a 5.2-inch display and the same HD LCD panel. Meaning you are still stuck with a 1280 X 720 pixels display with a pixel density of 282 ppi.
Battery and CameraIn terms of battery capacity, you still have the same battery powering both smartphones. The Oppo A71 (2018) has a 3, 000mAh which is also non removable. Although not much, this should keep your phone all day under normal usage.
The highlight of the Oppo A71 (2018) is the AI beatification technology which according to Oppo identifies the best beautifying effect suitable for you, thus, giving you a better picture. This is done using the same 5MP front camera and 13MP rear camera.
Hardware and SoftwareOppo has made a switch to a Qualcomm chipset which is said to have a faster app launch than the former MediaTek SoC. You have an Octa-core Qualcomm SDM450 Snapdragon 450 clocking at 1.8GHz in charge now and an Adreno 506 GPU for graphics munching.
A slight reduction to 2GB internal memory is seen contrary to 3GB RAM found in its predecessor. The built-in storage space is at 16GB for both smartphones and expandable to 256GB with a MicroSD card. There is a new ColorOS 3.2 based on Android 7.1 in the Oppo A71 (2018).
Pricing and AvailabilityThe Oppo A71 (2018) is available for sale in a number of online stores for about 63, 000 Naira depending on the deal and location.
Here are a few specs of the Oppo A71 (2018):
General Features Platform: ColorOS 3.2 (Android 7.1 Nougat) Processor: Octa-core Qualcomm SDM450 Snapdragon 450 GPU: Adreno 506 Memory: 2GB RAM Colours: Gold, Black, Rose Gold Dimension: 148.1 x 73.8 x 7.6 mm Weight: 137g SIM Type: Nano SIM SIM Count: Dual SIM Display Display: 5.2-inch, IPS LCD capacitive touchscreen, 1280 X 720 pixels (282 ppi) Screen Protection: – Camera Rear Camera: 13MP camera, 1080p Video@30fps Rear Camera Features: phase detection autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR, panorama Front Camera: 5MP camera, 720p Video@30fps Storage Built-in Storage: Yes Memory Card Support: Yes, up to 256GB Bundled Cloud Storage: – Network Support 2G GSM: Yes 2G CDMA 1X: – 3G WCDMA: Yes 3G CDMA EVDO: – 4G LTE: Yes Internet & Connectivity GPRS: Yes EDGE: Yes 3G/WCDMA/HSPA: Yes HSPA+: Yes, 42.7/5.76Mbps CDMA EVDO: – 4G LTE: Yes WLAN: Wi-Fi 802.11 b/g/n, Wi-Fi Direct Wi-Fi Hotspot: Yes Bluetooth: Yes, with A2DP, LE NFC: – Infrared Blaster: – USB Port: MicroUSB 2.0 Messaging SMS/MMS: Yes Instant Messaging: Yes Push Emails: Yes Email Protocol: – Entertainment Music Player: MP3/eAAC+/WAV player Video Player: MP4/H.264/FLAC player FM Radio: Yes Loudspeaker: Yes 3.5mm Jack: Yes Navigation Navigation: Yes, A-GPS, GPS Maps: Yes Sensors & Control Digital Compass: – Accelerometer: Yes Proximity Sensor: Yes Light Sensor: Yes Barometer: – SpO2: – Pedometer: – Heart Rate Monitor: – Gyroscope: – Fingerprint Scanner: – Iris Scanner: – Face Unlock: – Intelligent Digital Assistant: – Motion Sensing / Gesture Control: – Voice Control: – Other Features Video Streaming: Yes Active Noise Cancellation: Yes Wireless Charging: – Built-in Mobile Payment: – Water Resistant: – Dust Resistant: – Image Editor: Yes Video Editor: Yws Document Viewer: Yes Document Editor: Yes Battery Battery: 3, 000mAh non removable Li-ion battery Talktime: – Standby Time: – Fast Charging: –The post Oppo A71 (2018) Specs and Price appeared first on Nigeria Technology Guide.
Releasing an upgrade to a smartphone is not a new thing, however, it is imperative that the proper specs are added to make it a more enticing device. Which brings us to the Tecno Spark Pro K8 an upgrade to the Tecno Spark. Unlike its predecessor, the smartphone has filled some blanks in the spec sheet of the former smartphone. This includes 4G LTE connectivity, better hardware and camera. Is this the ideal upgrade you were looking for? Let’s find out.
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Following in the footsteps of most budget smartphones before it, the Tecno Spark Pro K8 comes in a plastic build which is totally expected. However, the smartphone features a 18:9 aspect ratio but comes in almost end to end display. Despite being plastic, the build quality is good with a nice rounded edges. The Tecno Spark Pro K8 comes with offscreen buttons below the screen with the camera and flash located at the top left corner on the rear side. The fingerprint sensor is placed toward the middle where it can easily be reached.
Without much ado, the display is of average size and the HD IPS display common to this category of smartphones. By average, it has a size of 5.5-inch and a 1280 X 720 pixels display with a 267 ppi pixel density.
Battery and CameraLarge battery capacity is not usually seen in the budget category. This does not change for the Tecno Spark Pro K8 with only a 3, 000mAh battery which is enough for daily operations. Nonetheless, the quick charge is not available here so you might want to consider more premium options.
Among the upgrades made to the Tecno Spark Pro K8 can be seen in the selfie camera which receives a book to 8MP. This also goes with the soft fash for a better selfie in not too lit places. On the rear side, there is a single 13MP camera also having its own dedicated flash.
Hardware and SoftwareUnder the hood, the Tecno Spark Pro K8 is powered by an entry level MediaTek SoC clocking at 1.25GHz. Present as the engine driving the smartphone is a Mali-T720 MP2 and a MediaTek MT6737 processor.
In addition, you also have a 1GB and 2GB model both having a 16GB internal storage space with a support for expansion with a memory card up to 128GB. The Tecno Spark Pro K8 boots the Android 7.0 Nougat straight from the box.
Pricing and AvailabilityThe Tecno Spark Pro K8 is currently available for sale in various online stores and smartphone retail outlets around for about 43, 000 Naira depending on your location and the deal.
Here are a few specs of the Tecno Spark Pro K8:
General Features Platform: Android 7.0 (Nougat) Processor: Quad-core MediaTek MT6737 GPU: ARM Mali-T720 MP2 Memory: 1GB / 2GB RAM Colours: Black, Champagne, Red, Blue Dimension: 153 x 76.4 x 7.9 mm Weight: – SIM Type: Nano SIM SIM Count: Dual SIM Display Display: 5.5-inch, IPS LCD capacitive touchscreen, 1280 X 720 pixels Screen Protection: – Camera Rear Camera: 13MP camera, 1080p Video@30fps Rear Camera Features: phase detection autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR, panorama Front Camera: 8MP camera, 720p Video@30fps Storage Built-in Storage: 16GB Memory Card Support: Yes, up to 128GB Bundled Cloud Storage: – Network Support 2G GSM: Yes 2G CDMA 1X: – 3G WCDMA: Yes 3G CDMA EVDO: – 4G LTE: Yes Internet & Connectivity GPRS: Yes EDGE: Yes 3G/WCDMA/HSPA: Yes HSPA+: Yes, 42.7/5.76Mbps CDMA EVDO: – 4G LTE: Yes WLAN: Wi-Fi 802.11 b/g/n, Wi-Fi Direct Wi-Fi Hotspot: Yes Bluetooth: Yes, with A2DP, LE NFC: – Infrared Blaster: – USB Port: MicroUSB 2.0 Messaging SMS/MMS: Yes Instant Messaging: Yes Push Emails: Yes Email Protocol: – Entertainment Music Player: MP3/eAAC+/WAV player Video Player: MP4/H.264/FLAC player FM Radio: Yes Loudspeaker: Yes 3.5mm Jack: Yes Navigation Navigation: Yes, A-GPS, GPS Maps: Yes Sensors & Control Digital Compass: – Accelerometer: Yes Proximity Sensor: Yes Light Sensor: Yes Barometer: – SpO2: – Pedometer: – Heart Rate Monitor: – Gyroscope: – Fingerprint Scanner: Yes, (rear) Iris Scanner: – Face Unlock: – Intelligent Digital Assistant: – Motion Sensing / Gesture Control: – Voice Control: – Other Features Video Streaming: Yes Active Noise Cancellation: Yes Wireless Charging: – Built-in Mobile Payment: – Water Resistant: – Dust Resistant: – Image Editor: Yes Video Editor: Yws Document Viewer: Yes Document Editor: Yes Battery Battery: 3, 000mAh non removable Li-ion battery Talktime: – Standby Time: – Fast Charging: –The post Tecno Spark Pro K8 Specs and Price appeared first on Nigeria Technology Guide.
Right here on this blog, we have looked at a complete guide to influencer marketing and considered what trends to look forward to this 2018. What we have not done, however, is justify our position on the overall subject of influencer marketing.
Of all the types of marketing out there, why use influencer marketing? Why consider it at all? Here’s the why to every question you must have had on the subject.
1. Maintaining Consumer’s TrustThe social media followers of the influencer know them already, either online or offline. If we are to be completely honest with ourselves, nearly all/ all of them would not know you. If you were to have gone to them yourself and promoted your products, chances are they will see it as one of the numerous spams and move on.
Now that you have brought the influencer (someone they know) into the mix, they are psychologically inclined into trusting your brand the more. You need the potential customers to make just one purchase from you.
You, on the other hand, need to make that one sale go just well for them to start believing in you directly, not as a function of the influencer.
In all, the influencer was the bridge through which you not only captured the audience but was able to build their trust around your brand.
2. Eliminates Ad BlockersSo, let’s say you know who your target audience is and you send out an ad to them. A sizeable number of them might have enabled ad blockers on their accounts. That means they don’t get to see the ad, but you still have to pay advertising money anyways.
Let’s bring in an influencer.
Since they are not running any ads but going about sending out content like every other internet user, your target audience’s ad blockers won’t sense any threat. Better use of advertising money, don’t you say?
Speaking of a better use of advertising money, do you know that influencers come inexpensive? Not generally inexpensive, but relatively. The best part is that they convert so well for lesser than you would have spent elsewhere, running other kinds of ads.
Now, this is not a reason to start looking for influencers that will deliver heaven and earth for you on a peanut budget. In the world of business, understand that you will always get what you sow.
Peanuts begets peanuts, or something even worse. If you want to make something pop in your marketing campaign, be ready to pay a fair wage.
4. SEO BoostAn influence worth their salt will know how to stay on top of current events. That is how they constantly create engaging content for your brand that leads to all those conversions.
If you have a close working relationship with them, they could let you in on some raves of the moment, especially in your niche. Know what that means for you? An opportunity to use SEO (based on what they have suggested) to make something happen on your website.
5. CommunicationNo matter how solid your business plan is, no matter how many millions you spend on marketing and top-level personnel you have, your business won’t go anywhere without effective communication.
Customers see the human side of a brand that communicates and they can easily be emotional towards them. You will have been told in marketing that the right kind of emotions is what you need to put the customer in and they will make purchases from you.
Where influencers come in is that they have been communications for so long, they just can’t get it wrong. They have been doing it with different types of people from various walks of life. Hiring them will put them up as the face of your business. When communication comes up, guess who is there at the other end of the line for you? Exactly – your influencer.
Another reason why you should embrace influencer marketing is that everyone is doing it. This sounds odd since it is not always advisable to do what everyone else is doing just for the sake of it.
However, I think that if Nike (with Ronaldo), Adidas (with Messi) and other top brands like that are doing it, there is no harm in trying too.
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