When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger.
You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successful tactics. You will get a clear idea as to what works and what does not – this is how you can develop your mind.
Fortunately, there are agencies who can help you to do your work. However, we are here to help those who want to manage and supervise their own services, at least for the time being.
First off, you should be aware that a website is not enough if you are considering starting an online business, or if you are looking to build your online presence along with your conventional business. Social Media and email Marketing are as significant as your website, if not even moreso.
Why Social Media and Email Marketing?Social media includes all major networking sites such as Facebook, Twitter, and Instagram. Facebook is the most popular, due to its user total and all of the specific business services they provide.
Email marketing has been a tried and tested tool for small and large projects, thanks in large part to the fact that it is relatively inexpensive. It is also a great mechanism for engaging with and tracking customers; almost every commercial or business website asks for an email address. You shall do the same, with the intention of saving that customer’s email for remarketing, reselling, and spreading the word.
How to Use Social Media WiselyThere are dozens of social networking sites, and if you go to any digital marketing agency, they might suggest you make a business page for every one of them. This is exactly where your research and knowledge comes into play, because in all actuality, you do not need a business page everywhere. Why?
Not every business requires their presence on all social media networking sites. It will save you money, time, and energy. If you have too many social media accounts, you will end sacrificing quality for quantity, which could diminish customer satisfaction. Your social media audience will forget your brand if you do not post quality content and overlook engagement. You might lose your investment if everything on social media is not being managed properly. The point of social media is to engage with your audience and target market. When you have too many accounts and end up trying to talk hastily to everyone, you end up talking to no one. Which Platforms Do You Need?After researching your business idea, the next important phase of your research should be dedicated to your marketing strategies. Look into strategies for both traditional and digital marketing; it’s likely you’ll need to indulge in both. It is always better to work smart, and to focus on quality rather than quantity. When looking into your social media marketing strategies, you can get an idea of how different platforms work. However, choosing the right platform(s) is the challenge.
Facebook: With more than 2 billion active monthly users, Facebook gives you the ability to network with friends and relatives. From the commerce side, various Facebook apps can help you to sell your product online, or to market your business through paid Facebook ads.
Instagram: This is possible because Instagram comes with multiple filters which can be applied to enhance the beauty of your photos. Those photos can then even be uploaded to other platforms (Facebook, Twitter) with just one click.
Twitter: With 70 million users, Twitter lets you post short messages called “tweets.” The number of characters per tweet is limited to 280, but you can share that short message to the world in a single click. Twitter also allows you to promote your brand and even shop right through your tweets.
Tumblr: Tumblr functions as both a social network and a microblogging platform. It can be used to explore, find, and follow things that you might like. It can also be used to post anything, from video content to a blog.
LinkedIn: LinkedIn is by far the most widely used social network dedicated to professionals. It is available in over 20 languages. It serves as an ideal platform for businesses, to let them connect with other businesses, and to look for employees, as well. It boasts over 400 million members.
Reddit: This unique platform lets you submit content and to vote on the content of others. The voting dictates the content hierarchy; the more votes, the more visibility. The site is divided into subreddits, each one dedicated to a specific interest.
Email MarketingEmail marketing is the act of distributing a commercial message through email to a group of subscribers/consumers. In the bigger picture, every single email sent to a potential/current customer or partner is basically considered email marketing.
Email marketing is indeed a great way to connect and stay in touch with your clients, and provides the added benefit of promoting your business through remarketing. Typically, email marketing campaigns are designed with the intention of announcing a new product/service, generating leads, and gathering customer feedback.
Just like any other marketing tactic, email marketing is much more effective if it’s done mindfully and strategically. On the flipside, blast/shotgun emails–spammy emails sent to individuals who have no association to you–is a waste time, energy, money, and brand reputation. Such emails can easily lead potential customers to make negative associations with your brand.
ConclusionEmail marketing and social media marketing are incredibly powerful tools for both lead generation and customer retention. Both are ordinarily cost-effective, as well. Social media marketing is disrupting conventional marketing for so many reasons, a primary one being that micro targeting is easier than ever before.
However, all your efforts and strategies can go in vain if you are not using the right internet connection. Find the best internet connection before you begin anything else mentioned in this post. I launched my business three years ago after getting Charter Spectrum.
Author Bio:
Chris Albert, IT & Content Specialist – Spectrum Internet, More over writing expert since a long time. Being a 80s kid, I witnessed the ultimate upgrade and evolution in the world of technology.
Related Topics Build an e-commerce Website Facebook Marketing for Businesses How to design a Website Best Web Hosting 6 Reasons to Build a Website for your Business A Website is Crucial for Business Dedicated Server Hosting How to Start a BlogThe post Smart Strategies to Utilize Email Marketing and Social Media for your Business appeared first on Nigeria Technology Guide.
A quick introduction just incase you don’t know, Xiaomi is a Chinese OEM responsible for pushing the almost tri bezel-less notch display you see from IPhone X which is now recently featured in more smartphones. Although their smartphones has no notch at least not yet. Starting from the Xiaomi Mi Mix which was actually tri bezel-less to Mi Mix 2 and now to the Xiaomi Mi Mix 2S. All these smartphones has impressive screen to body ratio, though the last two has tiny bezels at the top and and sides.
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At first glance, the Xiaomi Mi Mix 2S has a striking similarity to the Mi Mix 2, however, with a ceramic build and aluminium frame. That aside, the smartphone has highly slimmed down bezels at the top, enough to house the earpiece with barely visible ones at the sides. At the back, the smartphone has an iPhone X type of dual camera arrangement – flash flanked by two cameras arranged vertically at the top left corner. The bottom bezel houses the front camera at the right edge and the navigation buttons.
Display is quite impressive with a 1080p LCD screen in play and a Corning Gorilla Glass 4 for protection against scratches and easy breakage. With a resolution of 2160 X 1080 pixels and a pixel density of 401 ppi and an almost tri bezel-less design. This offer’s enough details and impressive colour reproduction although an OLED screen would have a much suitable alternative.
Battery and CameraIn battery capacity, the Xiaomi Mi Mix 2S has enough juice considering the power conserving ability of the high-end SoC. Powered by a 3, 400mAh, the smartphone should last a day under normal usage. As for charging, there are two ways; Qi wireless charging and fast charge through the USB Type-C port.
Rather than the single camera seen in the Xiaomi Mi Mix 2, this new flagship has a dual camera. This is made up of 12MP wide angle lens camera and another 12MP telephoto camera. There is also a 5MP camera at the bottom right, an unusual position right? Yes , it is because of the very slim upper bezel.
Hardware and SoftwareAs a plus, the Xiaomi Mi Mix 2S has the latest Qualcomm processor as other high-end smartphones. With thus, a smooth and fast performance is guaranteed as well as an impressive graphics munching. That being said, the smartphone is equipped with a Qualcomm SDM845 Snapdragon 845 with eight cores and an Adreno 630 GPU.
On to the next thing, the smartphone is available in different variants from the 6GB RAM & 64GB model to the 6GB & 128GB model and down to the higher 8GB & 256GB model. All the variants does not support memory card extension so you will have to be sure which model you pick. The Xiaomi Mi Mix 2S runs on the latest Android 8.1 Oreo with MIUI 9.5 and a Xiao AI assistant that only works in China.
Pricing and AvailabilityThe Xiaomi Mi Mix 2S can be gotten in various online stores and smartphone retail outlets for 189, 000 naira for the 6GB/64GB model and 2290, 000 naira for the 8GB/256GB.
Here are a few specs of the Xiaomi Mi Mix 2S:
General Features Platform: Android 8.1 Oreo (MIUI 9.5) Processor: Octa-core 4 x 2.8 GHz Kryo 385 Gold & 4 x 1.8 GHz Kryo 385 Silver (Qualcomm SDM845 Snapdragon 845) GPU: Adreno 630 Memory: 6GB/8GB Colours: Black, White Dimension: 150.9 x 74.9 x 8.1 mm Weight: 191g SIM Type: Nano sim SIM Count: Dual sim Display Display: 5.99-inch, IPS LCD capacitive touchscreen, 1080 X 2160 pixels (401 ppi) Screen Protection: Corning Gorilla Glass 4 Camera Rear Camera: Dual 12MP + 12MP camera, 2160p@30fps, 1080p@30fps, 720p@120fps Video Rear Camera Features: 2x optical zoom, dual pixel phase detection autofocus, 4-axis OIS, dual-LED dual-tone flash, Geo-tagging, touch focus, face detection, HDR, panorama Front Camera: 5MO camera, 1080p Video@30fps Storage Built-in Storage: 64GB/128GB/256GB Memory Card Support: – Bundled Cloud Storage: – Network Support 2G GSM: Yes 2G CDMA 1X: Yes 3G WCDMA: Yes 3G CDMA EVDO: Yes 4G LTE: LTE band 1(2100), 2(1900), 3(1800), 4(1700/2100), 5(850), 7(2600), 8(900), 12(700), 13(700), 17(700), 18(800), 19(800), 20(800), 25(1900), 26(850), 27(800), 28(700), 29(700), 30(2300), 34(2000), 38(2600), 39(1900), 40(2300), 41(2500) Internet & Connectivity GPRS: Yes EDGE: Yes 3G/WCDMA/HSPA: Yes HSPA+: Yes CDMA EVDO: Yes 4G LTE: Yes WLAN: Wi-Fi 802.11 a/b/g/n/ac, dual-band, WiFi Direc Wi-Fi Hotspot: Yes Bluetooth: Yes, v5.0 with A2DP, LE NFC: Yes Infrared Blaster: – USB Port: USB Type-C 2.0 Messaging SMS/MMS: Yes Instant Messaging: Yes Push Emails: Yes Email Protocol: – Entertainment Music Player: MP3/WAV/eAAC+/Flac player Video Player: XviD/MP4/H.265 player FM Radio: Yes Loudspeaker: Yes 3.5mm Jack: Yes Navigation Navigation: Yes, with A-GPS, GPS, GLONASS, BDS Maps: Yes Sensors & Control Digital Compass: Yes Accelerometer: Yes Proximity Sensor: Yes Light Sensor: Yes Barometer: – SpO2: – Pedometer: – Heart Rate Monitor: – Gyroscope: Yes Fingerprint Scanner: Yes, (rear) Iris Scanner: – Face Unlock: – Intelligent Digital Assistant: Yes Motion Sensing / Gesture Control: – Voice Control: – Other Features Video Streaming: Yes Active Noise Cancellation: Yes Wireless Charging: Yes Built-in Mobile Payment: – Water Resistant: – Dust Resistant: – Image Editor: Yes Video Editor: Yes Document Viewer: Yes Document Editor: Yes Battery Battery: 3, 400mAh non removable Li-ion battery Talktime: – Standby Time: – Fast Charging: YesThe post Xiaomi Mi Mix 2S Specs and Price appeared first on Nigeria Technology Guide.
The Xero Accounting software is yet another management software for small businesses all over the world. Although it is not cloud-based, being based on the web and internet operations makes sure the package can be accessed almost anywhere and at any time, provided there is an internet connection and also, an internet enabled device.
If you have been looking to invest in this software for your small business, here is a general overview and Xero Accounting Software review to help you make a better decision.
What is Xero Accounting Software?
The Xero Accounting Software is a web-based software that originally came from New Zealand but has gone to make a name for itself in the US and other prominent nations of the world.
Once a small player in the accounting software pool, the management behind this tool have made sure to keep innovating and improving the product until they are now at this point where they have over 1.2 million subscribers to their name.
That has given other providers such as Sage One and Sage Business Cloud Accounting software a run for their money. Even though they still retain a bigger market share, they are closely chased by Xero and run the risk of the latter company overtaking them.
With such a large, budding and growing customer base and still room for improvement, it is not rocket science why a number of new small businesses might look to Xero for the handling of all accounting related tasks in their offices.
Why are many small businesses clamouring for the services of Xero when it comes to keeping their books the right way? There are some small details that only the core and long-term user will find out, but here are the distinctive features that an everyday user will come to appreciate on the platform.
Bank reconciliation Contacts management Intuitive dashboard Expenses claim Financial reporting Attaching email to report data Unlimited mail support Inventory management Invoices Recurring invoices Web-based access Support for mobile phones Support for multiple currencies Payroll Raising purchase orders Tax management Electronic bill receipts Fixed assets and GST returnsPros Xero packs support for unlimited users The platform is highly scalable There are numerous integrations on board Although for small businesses, it is also suitable for larger organisations Comes with advanced features Customer support is amazing Allows for double entry accounting Thorough records Inculcation of transaction forms Affordable for small businesses Contains no hidden fees
Cons The learning curve is a little bit steep Invoice templates are not that great Project management doesn’t come with dedicated time tracking
Pricing Plan
For all the above features, it is sure that they must come at a price. So that the software can meet you at every point of your need and not have to make you pay for more than what you’ll require, there is a progressive package plan in place.
Here are the packages offered by Xero and what the user gets when they subscribe to each
Xero Starter – $9/ month
The starter plan includes
5 invoices and quotes 5 bills and 20 bank TransactionsXero Standard – $30/ month
The Standard pack gives you
Invoices and Quotes Bills Bank Transactions 5 PayrollsXero Premium 10 – $70/ month
The top-shelf Premium 10 offering gives users the following
Invoices and Quotes Bills Bank Transactions 10 Payrolls Support for multiple currencies
If you have gone through this Xero Accounting Software review with us, you will agree that the software is worth all the hype. With a mountain of features and different pricing plans to choose from, the offer is battered in the way the software will grow with you as your business transforms from a smaller one into the bigger organisation you have in mind.
To round it all off, support for multiple platforms and web-based services to give you access from anywhere makes this a top pick for businesspeople who like to consume information on the go.
We will like to hear your opinion of this software in the comments section if you are interested. For those that are using already, what do you love most about it, and what would you rather improve?
The post Xero Accounting Software Review 2018 | Pricing and Features | Pros and Cons appeared first on Nigeria Technology Guide.
Tecno is back with a bang!!! In January, they came with the Camon CM and got the attention of everyone. Now they are back again with something better! With its amazing full view display and a remarkably sleek and light design that makes the device sit comfortably when held, the new Tecno Camon X is no doubt an amazing piece of ingenuity.
Here we share Tecno Camon X unboxing (with photos) and our first impression of the device.
Quick Specs of the Tecno Camon X Display: 6.0-inch HD+ Full View Processor: 2.0GHz octa-core Mediatek Helio P23 Operating System: HiOS 3.3 based on Android 8.1 Oreo Storage: 3GB RAM / 16GB Storage / External storage up to 128GB Camera: 16MP rear Camera with Quad-flash / 20MP front Camera with double flash Network: 2G, 3G, 4G LTE (up to 150Mbps) Fingerprint Sensor: Yes (Rear) Face ID: Yes Battery: 3750mAh with Fast ChargingThe Camon X comes in a black rectangular box with the inscription of the phone name on both sides. You will also notice that the built-in storage and included RAM and clearly printed on the box in white print.
Opening the box reveals the usual accessories. It is a fully accessorized package and you won’t need to buy anything again as far as accessories are concerned. A unit of power cable, USB cable, a plastic protective back case, user guide, Sim ejector tool and pair of earphones.
So, after the Tecno Camon X unboxing, here is everything we found inside the box:
Tecno Camon X unit One Wall adapter Charger USB type B cable A plastic protective back case User manual SIM ejector tool A Pair of earphones. Design and Placement
The 3.5mm audio jack is positioned at the bottom of the phone for the first time on a TECNO device. This means you can now put your phone in your pocket conveniently with the headphone plugged. The mono speaker, the noise cancellation microphone and the charging port have not left their usual place, you still have them all placed at the bottom of the phone.
The earphone is quite stylish and sounds great as well. I couldn’t but test this out and believe me this earphone produces excellent base and is loud.
The 5V/2A wall adapter charger
Since the headphone jack has been moved to the bottom, you have absolutely nothing at the top and left hand side of the phone. All other physical buttons can be found at the right hand side.
Like I said, you have the Dual SIM + SD Card tray (Nano SIM cards), volume rockers and power button all at the right hand side of the Camon X.
The dual SIM /SD card slot. You can clearly see that the single tray can house all three cards at the same time.
The back houses a 16MP camera with QUAD-LED flash system and just below this is the fingerprint scanner and the TECNO Logo. The fingerprint scanner doubles as a camera button and also for unlocking the phone.
One of the major highlights of the Camon X is the front-facing camera which is a 20MP lens. Selfie lovers will have a good time taking pictures with this device. Asides the 20MP camera at the front, There is an LED notification light followed by the mouthpiece and a dual flashlight.
The Camon X has its multitasking, Exit and home buttons all on the screen. Apart from the fingerprint scanner, there is Face ID as well which according to TECNO is more secure than the Fingerprint scanner. The Face ID works pretty well and we are quite surprised how fast and accurate it unlocks the device.
The TECNO Camon X is TECNO’s second smartphone with a full view display, with Camon CM being the first. The device is quite light in the hands which is something many smartphone users will like a lot.
The Face ID now replaces the eyes scanner that was used on the Phantom 6 and 6 Plus and is a lot quicker and accurate in unlocking the phone. The device is also powered a more powerful MediaTek Helio P23 octa-core processor alongside 3GB of RAM and 16GB of internal storage which can be extended to 128GB via a MicroSdcard.
The Camon Series are known for their photography prowess and the new Camon X won’t be different. We will get to test this out in the full Review. The device will retail for around N58, 900 and you can now pre-order the device starting from 9th April-11th April with an initial deposit of N2, 000 across all SLOT shops, 3CHub and all TECNO exclusive shops across Nigeria.
That’s a wrap on our Tecno Camon X Unboxing, you can also checkout the slightly upscale Tecno Camon X Pro.
Related Topics Tecno Camon CX Tecno L9 Plus Best Android Phones Tecno Phantom 8 Tecno WX4 Cheap Android Phones Tecno Spark Tecno Phones Compare Prices of Tecno SparkThe post Tecno Camon X Unboxing and First Impression appeared first on Nigeria Technology Guide.
