Right now we all know the fact that almost every person on this planet owns a cell phone and it is said that by the year 2020 almost 6.1 billion people of the world are going to have smart phones and this is somewhat a good news for the advertisers and marketers out there because they will be able to target their audience and search for them through geolocation. Everyone having a smartphone means that everyone will have the geolocation feature in their phones and this is no less than a opportunity for the marketers out there to search down their customers. All the geolocation trend started in the year 2016 when Pokemon Go came out. The game basically operated on the basis of the geolocation feature and this game was not only something interesting for the geek gamers in fact, it attracted all the marketers and advertisers out there as they thought of this feature to be their golden ticket to attract more customers to their business.
Geolocation uses GPS in order to tell your location, we are pretty sure that most of you have used GPS in order to, let’s say find a vape shop nearby. That’s how it happens, when you turn on the GPS on your phone, your location can then easily be tracked.
The technology of geolocation not only helps marketers to know about the location of their customers in fact it also helps them to know the context of their visit to a particular place. In simpler words you can say that geolocation has a big impact on the marketers and advertisers and today we are going to tell you what exactly this impact is and how is it changing marketing as a whole.
1- Augmented marketing and events
Augmented reality also known as AR is basically dependent upon the actual location of a person, this location is then used in order to create a virtual world of sort. Currently the big brands like Sephora and L’Oreal are using this technique for their marketing and advertising purposes.
2- Turbocharges predictive analysis
With the help of geolocation marketers and advertisers can easily send you adverts at the place where you are. What actually happens is that geolocation allows the marketers to know about your daily route through which you pass or they can see the certain area that you visit frequently, they then send adverts to the exact same place.
3- Weather based GEO advertising
Geolocation can actually help marketers and advertisers to send geo based adverts. For example if it is sunny in a particular area, the markers of a beverage company can send their customers personalized messages and invite them for a refreshing iced tea. On the other hand if it is raining or the temperature outside is freezing cold, it can be a great opportunity for those brands that sale raincoats or sweaters etc and they can send personalized messages to their target customers.
4- Incentivizing data collection
Data collection is one of the most important things for marketers and advertisers but customers don’t give in their personal information that easily which is why data collectors can easily can use geolocation to send different deals and offers to collect data from the customers locally.
These are the 4 major ways through which geolocation is changing marketing all around the world. There are a few drawbacks of geolocation but if we use it in a right way for the right motives then yes, this technology is no less than a blessing.
The post 4 Ways Geolocation Is Totally Changing Marketing appeared first on Nigeria Technology Guide.
Speakers matter a lot when it comes to the sound quality of your system and you cannot just buy any stereo speaker without checking the sound quality and comparing it with the other ones. In fact, if you have to buy stereo speakers for your home theater system or your music system then you’ve got to make proper research, read speaker reviews and compare the sound quality, the features and the prices with the other speakers. You see, we all know the fact that when we go to the market, we all get confused on which product is for real and comes with a high quality and which one is just another hoax because almost all the companies out there claim to provide the best and the same standards of quality which obviously isn’t possible. However, when it comes to the stereo speakers, we won’t let you get confused any more because today we are here with a few important factors that you need to consider before buying these speakers. So, folks, take notes of what we are about to tell you because this article can actually be very helpful for you in buying an extraordinary pair of stereo speakers.
1-Sound quality is a personal decision
You might not know about this but when it comes to the quality of sound, everyone has his own choice and taste. You might feel like a particular stereo speaker sounds just perfect but the other person next to you might think of the sound quality to be so so. So, this is more about your personal choice and how you measure the sound quality to be perfect. Now, you might be thinking that what exactly can be done to figure out the best sound quality speaker, well, it’s pretty simple, you check four to five different speakers and then you compare their sound quality. It is but very obvious that you are going to like any one of them as the best and that exactly is what you need to buy. Also, make sure that you are in no hurry when you are buying a stereo speaker, you might have to listen to one speaker several times to actually judge the sound quality so know that it would need some time and some patience too.
2-Types of speakers
There are several types of speakers and before heading to the market, you have to identify the type of speaker you want for your home stereo system. Do you need bookshelf speakers or do you want them to be hanged? You need to make some online research on the types of speakers then identify what exactly do you need and then head to the market to buy that particular type. However when it comes to suggestions, well, we would recommend you to choose between bookshelf speakers or floorstanding speakers because both these types usually have the best sound quality due to the fact that when it comes to these speakers, the drives and the enclosures match perfectly.
3-Match with the right components
It’s not only the pair of speakers that needs your focus in fact, you’ve got to do some good matching of the components too. Like in order to get the best results, you should match your speaker with an amplifier that is capable to deliver the correct amount of power that your speaker needs. The manufacturers of the stereo speakers usually mention the power of amplifier required for excellent sound quality so make sure that you read the instructions carefully and try to buy the amplifier from the same manufacturer from where you bought your stereo speakers.
These are a few main things that you have to keep in mind before making a final decision on any stereo speaker. Just make sure you follow the above mentioned tips because only then you will end up buying something that is worthy of every single penny of yours. Don’t let your money go to waste by falling victim to a hoax.
The post 3 Important Factors To Consider Before Buying Stereo Speakers appeared first on Nigeria Technology Guide.
Sage Partner Channel supports customers with go-Live in under 2 months
Seville – May 3rd, 2018 – Sage (FTSE: SGE), the market leader in cloud business management solutions, today unveiled at the Sage Enterprise Management Partner Summit in Seville, a new implementation methodology for Sage Business Cloud Enterprise Management. Fast Start is designed to implement and deliver projects through the Sage partner channel in a timely and cost-effective manner, providing true value to customers who are looking to get up and running quickly and easily.
Customers choosing Enterprise Management with Fast Start can be up and running within two months, helping to reduce initial costs through adopting a standard process and a pre-configured solution. They will also benefit from all the product features of Sage Enterprise Management core modules in less time – with the ability to add new modules as their business grows.
Pascal Gaude, VP Professional Services, said:
“Implementing a Businesses Management solution is a huge decision for growing businesses. At Sage, working with our partners, we understand that customers want to see visible return on investment within the shortest amount of time possible. The Fast Start implementation methodology is a commitment to supporting smart companies to begin their business transformation quickly and painlessly. We are positive of the value Sage Business Cloud Enterprise Management brings to our customers and are proud to be able to demonstrate this within two months.”
Sage customer, Themba Mtombeni, Owner, Lutramart Oils, said:
“The entire implementation experience of Sage Enterprise Management using Fast Start was efficient and professional, leaving us with a great business solution that will assist us in remaining as effective and competitive as possible. Taking only 21 days to implement, Parity, our implementation partner provided excellent service and an end-product we can all be proud of.”
Warren William, Managing Director, Parity, the Sage Business Partner that supported Lutramart Oils with their implementation said
“One of the many strengths of the Sage Enterprise Management Fast Start solution is the speed at which it can be implemented. By choosing this solution, Lutramart Oils now have a faster, simpler and more flexible way to manage their business, allowing them to focus on building customer relationships, include local communities within their value chain.”
Working with the Sage Partner community, Fast Start is available through all deployment options and offers customers the following modules as standard: Finance, Purchasing, Inventory and Sales. Once live, customers can scale the solution to meet their growing needs.
Currently available in France, Portugal and South Africa, this professional service offering will soon be made available to customers in Spain.
Join the conversation at Sage Enterprise Management Summit in Seville using #sagepartnersummit or visit the official website: https://get.sage.com/partnersummit
Related Topics Sage One Sage 50 Best Accounting Software Sage Business Cloud Accounting Sage Pastel Best Online Accounting Software Peachtree Accounting SoftwareThe post Sage Business Cloud Enterprise Management Accelerates with Fast Start appeared first on Nigeria Technology Guide.
In response to customers’ unrelenting demands for free delivery service to be replicated in other cities within the country, Nigeria’s leading eCommerce company, Jumia has announced the extension of its free shipping via Jumia Express to more cities. The newly added cities are: Abuja, Port Harcourt, Ibadan and Abeokuta. Until now, the free delivery service only applied to orders above ₦15,000 within Lagos.
However, large items such as Air Conditioning, Dishwasher, Fridge/Freezer, Fitness machines, Home furniture, Mirror, Rug, Musical instrument, Television, etc. are not eligible for free shipping. But, customers can still expect to receive their orders within the stipulated timeline.
Orders placed within Lagos before 12pm will be delivered within 1 business day, while orders placed before 12pm in Port Harcourt, Ibadan, Abuja & Abeokuta will be delivered within 2 business days. Other cities will have their orders delivered within 5 business days.
The decision to extend free shipping to more cities and reduce the value of orders qualified for free delivery to ₦10,000 was deliberate because of Jumia’s culture of putting the customers first.
This culture can be seen in almost all the various touch points where Jumia interacts with its customers, for instance in the area of Payment on Delivery (PoD). Even though a lot of other players in the eCommerce sector have removed the PoD option by compelling customers to pay online, Jumia has taken a more customer-focused route which is evident in the millions of orders the company processes daily via cash on delivery, or pay on delivery.
Jumia remains committed to creating a convenient shopping experience for all its customers.
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