Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of tools you can use to make things happen faster. Some of such helpful tools for content marketing are as detailed below.
To help you better decide on which to focus on at certain times, I have provided you with options in various aspects of content marketing you might be facing. Try them out and thank me later.
1 Web Analytics
You will want to keep track of how your content is doing on websites. That will help you make crucial decision s on which types of content to pursue over others, what group of people your content has the most effect on (demographic) and the features of people that respond to your campaigns (audience).
Some of the strongest tools you can use in this regard are
MixPanel – this tool does not just tell you the number of page views you got but gives you an insight into how much users share and search for a kind of content. Kissmetrics – probably one of the very popular names on this list, Kissmetrics gives you data based on each visitor to your website. Should a visitor become a customer, it stops tracking them anonymously and helps you keep tabs on them in real-time Google Analytics – Google owns the biggest search engine, so this is surely a strong tool for measuring conversion rates, getting inbound search queries, analysing customer behaviour and determining the impact of social media on content, to mention but a few Parse.ly – Because it is hard to keep up with all the trends in your niche yourself, Parse.ly comes to the rescue. The tool helps you stay on top of how topics are ding, what words are buzzing, and what the internet is interested in per time Trialfire – In a world where coding experts come expensive, Trialfire makes things easier (and cheaper) for marketers. You can use this to place trackers n various pages of your website instead of having to install lines of code
We have mentioned how social media is great for digital marketing, of which content marketing is a branch of. Without proper monitoring though, your social media-based content marketing strategy is just as good as that of the next guy. Here are some tools to make sure that is not your case
Visible – helps you manage, monitor and analyse topics that are trending on social media. It also gives you an avenue to engage with the audience based on these topics CrowdBooster – you will want to know how your company’s social media platform is keeping the people engaged. CrowdBooster keeps track of the interactions, growth of the follower base and much more Trendspottr – As the name implies, this tool works with real-time feed to spot trending topics on social media. It informs you of such topics before they go viral, so you can get in on it fast enough TrackMaven – How would you like al the information on your competition in one place? TrackMaven gathers such information for you Rival IQ – Rival IQ is a believer in what worked in the past, what works now, and what would likely work in the future. That is why the tool will give you insights into how to optimise your content based on past and current competition3 SEO Tools
Content that is not optimised for the search engine will not do well to attract traffic. Traffic is what converts to customers. Therefore, without it, there is no point in content marketing. The tools below will let you know just how solid your SEO is, and offer other actionable insights
SEM Rush – don’t just go into any campaign blindly. Look out for how much competition you have in that niche (both in the paid and organic campaigns) before you start anything BrightEdge – You can exponentially improve the SEO of your website with this tool gShift – gShift works in two ways. First, it helps you to get insights into how discoverable your brand is online. You can now use the data obtained to improve the discoverability of your website MarketMuse – NO matter how perfect you are, or how great your team of writers are, there are bound to be some gaps in your content. It also looks for the popular keywords you have used, and sees how well your competition does against you on the basis of such keywords Raven Tools – How would you like to get reports on all your marketing campaigns? Be it SEO, PPC or social media advertising, this tool will give you a full report sheet.
15 helpful tools for content marketing right at your disposal. As we end the week and this series, the question remains – what are you going to do with them?
The post 15 Tools to Boost Your Content Marketing in 2018 appeared first on Nigeria Technology Guide.
Blu is an American OEM and also the name on the Valencia Football Club’s jersey in case you haven’t noticed. The smartphone maker as a number of smartphones among which is today’s smartphone, the Blu Dash L4 LTE. The low budget smartphone is one that strictly adhere to low standard features. However, the good thing is it has 4G LTE connectivity unlike other smartphones.
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The Blu Dash L4 LTE is a portable device which will appeal to female users. It also features very prominent bezels as opposed to slim bezels in vogue at the moment. The smartphone is made of both plastic and aluminium material which makes the device quite a light one.
You’d know the device is a low budget one from the display apart from the small size, it also has quite a low resolution. This includes a 4.0-inch 800 X 480 pixels display also known as FWVGA display.
Battery and CameraLow budget smartphones are known for their midget battery capacity. A good example of this, is the Blu Dash L4 LTE smartphone has it comes with only 1, 700mAh Li-ion battery which should last a bit considering it doesn’t have a lot of functionalities.
No matter how hyped a low budget smartphone camera is in official website, it still doesn’t make it a stellar one. The Blu Dash L4 LTE smartphone has a 5MP rear camera with a 2MP front camera with flash on both sides.
Hardware and SoftwareThe Blu Dash L4 LTE is powered by a Quad-Core MediaTek MT6737M processor with an ARM Mali-T720 GPU. This is enough for day to day basic activities although glitches are inevitable.
In addition, the smartphone has about 8GB of internal storage expandable up to 64GB with a MicroSD card. Also, the smartphone is accompanied by a 1GB RAM and runs on Android 7.0 Nougat.
Pricing and AvailabilityThe Blu Dash L4 LTE smartphone is available for sale on various online shopping platforms. It goes for for about 15, 000 naira to 19, 000 naira depending on the location.
Here are a few specs of the Blu Dash L4 LTE:
General Features Platform: Android 7.0 Nougat Processor: Quad-Core MediaTek MT6737M GPU: ARM Mali-T720 Memory: 1GN Colours: Black, Gold, Rose-Gold, Silver Dimension: 126.8 x 64.1 x 10.5 mm Weight: 123g SIM Type: Micro sim SIM Count: Dual sim Display Display: 4.0-inch, TFT capacitive touchscreen,800 X 480 pixels 233 ppi) Screen Protection: – Camera Rear Camera: 5MP camera, 480p Video@fps Rear Camera Features: Autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR, panorama Front Camera: 2MP camera Storage Built-in Storage: 8GB Memory Card Support: Yes, up to 64GB Bundled Cloud Storage: – Network Support 2G GSM: Yes 2G CDMA 1X: – 3G WCDMA: Yes 3G CDMA EVDO: – 4G LTE: Yes, LTE 700,LTE 2600,LTE 850,LTE 1700,LTE 1900 Internet & Connectivity GPRS: Tes EDGE: Yes 3G/WCDMA/HSPA: Yes HSPA+: Yes, 5.76/21Mbps CDMA EVDO: – 4G LTE: Yes, LTE Cat 4 150/50 Mbps WLAN: Yes, Wi-Fi 802.11 b/g/n Wi-Fi Hotspot: Yes Bluetooth: Yes, v4.2 with A2DP NFC: – Infrared Blaster: – USB Port: MicroUSB 2.0 Messaging SMS/MMS: Yes Instant Messaging: Yes Push Emails: Yes Email Protocol: – Entertainment Music Player: MP3/WAV/eAAC+ player Video Player: MP4/H.264 player FM Radio: Yes Loudspeaker: Yes 3.5mm Jack: Yes Navigation Navigation: Yes, with A-GPS, GPS Maps: Yes Sensors & Control Digital Compass: – Accelerometer: Yes Proximity Sensor: Yes Light Sensor: Yes Barometer: – SpO2: – Pedometer: – Heart Rate Monitor: – Gyroscope: – Fingerprint Scanner: – Iris Scanner: – Face Unlock: – Intelligent Digital Assistant: – Motion Sensing / Gesture Control: – Voice Control: – Other Features Video Streaming: Yes Active Noise Cancellation: – Wireless Charging: – Built-in Mobile Payment: – Water Resistant: – Dust Resistant: – Image Editor: Yes Video Editor: Yes Document Viewer: Yes Document Editor: Yes Battery Battery: 1, 700mAh Li-ion battery Talktime: – Standby Time: – Fast Charging: –
The post Blu Dash L4 LTE Specs and Price appeared first on Nigeria Technology Guide.
We won’t be talking about content marketing today if it is not something that has been tested and trusted okay. A lot of companies have done it before you, a lot of business are currently in it, and there is still a very large chunk of the pie from you to take a bite from too.
Knowing that one of the best ways to learn is from the experience of others, I have come up with some content marketing lessons from some top companies.
1 Always seek improvement
These are three words you can hear almost everywhere, so why did I add them to the lost again? I did because it is important I hammer the point.
The President of Pixar – that beloved animation company that makes all those great cartoons we love – has revealed that they never start any production process with great ideas. Even though they have a team of excellent writers, they all start up with ‘ugly babies’ that are a mashup of a lot of ideas.
These ugly babies are worked with, fine-tuned and tailored for different audiences before the masterpiece comes out. That is to show you that having the best writer might not be the greatest thing anymore. Instead, having one who can take the base content and improve it for the target audience in time (since relevance is highly essential with content) is paramount.
2 Videos rule!
Especially when they are still live. According to a survey conducted by Facebook, the social media giant reported that videos would reach more organic traffic than images would by a margin of 135%. The call-to-action rate is even bettered.
With a video, the poster is 3 times more likely to get someone to watch their video when it is still live. Under the same conditions, they are likely to get 10 times more comments. An image is never live, so all those figures don’t apply.
If you have always been camera shy, this is the year you shed that skin and leave your cocoon.
3 Digital is the new cool
With content marketing, you have to always seek out new ways your audience have started to consume that content. The influx of digital technology over the past few years has started to create a shift in the way content is consumed. Rather than stay glued to a webpage for long, users would now prefer to ‘listen’ to the content.
Enter solid artificial intelligence systems, of which we have both Siri and Alexa.
Apple and Amazon, respectively, have created software that would make the use of the internet better and even more seamless. People have taken advantage of that to start getting information from everywhere without having to look at anything. If I were you, I would start creating content for these digital doorways. Think of the wide audience you can reach with that
Bonus: Transparency is Key
This is true forever business, and it is applicable to content marketing too. Back in 2015, Machinima paid a couple of YouTube influencers to make endorsements on the Xbox One and several other games.
They were able to get the game to go viral this way, but things did not end up well. The FTC found out that the endorsements were paid, and that could only mean deceit of the customers. Long story short, they found themselves on the bad side of the FTC.
Machinima is joined on the list of such scandals by Warner Bros and Instagram, but that is a story for another day. Today, you should always try to make all your content open and devoid of malicious intent.
Don’t forget to check out our golden rules of content marketing as we plan to round up on this topic this week
The post 4 Content Marketing Lessons to Learn from 7 Brands appeared first on Nigeria Technology Guide.
