You don’t need an expert to tell you the vital role marketing plays in the growth of your business. All entrepreneurs operating startup concern know the importance of this critical management function.
You are probably selling high-quality products in the market at very reasonable prices. However, the members of the target audience in this environment should be aware of this fact.
If this is not the case, you won’t receive the kind of rewards you expect for your hard work. You have got to remember that communication is an essential aspect of marketing. This is where SMS marketing and group messaging comes into the picture.
Why invest in SMS Marketing and Group Messaging?In recent years, there has been a proliferation of smartphones in the global market. Consumers have many famous brands to choose from.
Recent research in this field shows that over 2.1 billion people around the world own such devices. Such individuals are more likely to carry their mobiles wherever they go on their computers instead.
They can read the text messages on their phones even in remote areas where internet is not accessible. Furthermore, studies also show 83% of them glance through such information within the first 90 seconds.
Many experts expect this trend will continue to increase in the coming years. However, such statistics may not come as a surprise to you. After all, you probably do the same thing.
You may be wondering how you are going to exploit this consumer behaviour to ensure your business’ growth. It is through SMS marketing and group messaging.
In SMS marketing, you are sending out a text message to many people at the same time. These are the individuals who constitute your target audience.
You are providing them with relevant information about the products you are offering to sell them in the market. Moreover, you are not spamming them.
Such consumers permit their mobile service providers to transmit such messages to their smartphones. The coverage of this unique mode of advertising has a far greater reach than the visual media.
Moreover, entrepreneurs don’t have to dig deep into their pocket to use it. It is available at a fraction of the cost of traditional marketing channels. You are at liberty to keep close track of the relevant delivery rates.
You can even take steps to boost client engagement. With time you become aware of whether it is advantageous to use long-code SMS messages or short ones.
Why is Group Messaging relevant to your Business along with SMS Marketing?
You should never underestimate the importance of group messaging to motivate employees who constitute your marketing team. It can help them achieve their individual goals in the areas they operate.
This helps to boost organization’s sales in the long-run. You will probably notice the effect of this trend on your bottom-line revenue. Moreover, you can achieve all this by sending a single text to your workforce on their mobile phones.
These workers will receive such information wherever they are. This is the reason why you need also focus your attention on group texting. This is a fact which you cannot afford to ignore at any costs.
5 Key Advantages of this Mode of AdvertisementExperts point out the following five essential benefits of using SMS marketing and group messaging for ensuring your business’ growth:
1. Less Time-ConsumingEmail marketing is beneficial in promoting your brand products in the market. However, it is time-consuming. You need to sit down to compile a 600-word message and sent to each of your clients.
This is a luxury which you may not have. On the other hand, you can convey the same information to many people simultaneously using SMS marketing.
For this, you need to type out a text of 140 characters and send it. You can expect the same response from your target audience. In some cases, the results from the advertisement campaign can exceed your expectations.
2. Relatively high Open Rates than Email MarketingNot everyone has the time to open the inboxes of their emails and go through the unread messages. This is not the case when you decide to use SMS marketing to promote your brand products.
Statistics reveal that 99% of smartphone owners browse their devices within 3 minutes of receiving a text message.This is a very high open rate. In the case of email marketing is only 33%.
3. Better Conversion Rates than Traditional Advertisement ChannelsYou can expect a higher conversion rate in the case of SMS marketing than emails. This is because most people are likely to read messages on their smartphones than their inbox.
Even research shows that this advertisement channel has a conversion rate of 8.22%. On the other hand, it is only 1.73% in the case of email marketing.
4. Reliable Feedback ChannelYou can get a better insight into your customers with SMS marketing. They are likely to respond to a survey you may launch on their devices within just 5 minutes.
This type of feedback may be necessary to determine the popularity of the products you are selling.It helps you to formulate the next course of action or make relevant adjustments.
5. Brand PositioningBusinesses of various sizes go out of their way to promote their brands in the market. Moreover, they want to communicate with their customers in a personal way without being invasive.
SMS marketing helps you to achieve this vital objective. This helps to boost engagement. You are sending out a message to your clients that you are aware of the potential of modern technology. To them, you are tech savvy and are willing to use the new trend to reach out to them.
The above five advantages prove that SMS marketing and group messaging can work wonders for your business and brand. You can reach out to a large number of people who constitute your target audience within a short time.
Moreover, you don’t have to dig very deep into your pocket get the kind of results you expect. No other advertisement channel can achieve this feat.
Related Topics How to design a Website Best Web Hosting Best WordPress Hosting WhatsApp Marketing A Website is Crucial for Business Dedicated Server Hosting How to Start a BlogThe post Top 5 Benefits of Business Texting for Your Business- SMS Marketing and Group Messaging appeared first on Nigeria Technology Guide.
Sales representatives, on an average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Going by these statistics, one cannot underestimate the significance of learning about effective lead generation tools. But before that, let us understand why lead generation is important for a business.
Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brand’s website.
He is a probable lead. The best way to engage his attention is by popping up an enquiry form (perhaps with a message like “May I know what type of car you are looking?” or “Take a test drive with our car”) or by opening up a live chat window with an automated message (like “May I help you?” or “Do you need our support?”).
Chances may be slim that the potential lead fills up the personal details but, there are chances that of getting some response from him or her.
Lead Generation – Target MarketingLead generation is the marketing process that helps to connect and reach out to millions of prospective buyers. Its primary motive is to create a sales pipeline by nurturing interest of your target audience in your product.
You can do so by using myriads of digital channels. The basic idea, here, is to nurture a continuous fruitful relationship with prospects.
Good quality content is perhaps the best tool in hand. Thousands and thousands of information-centric web pages are now within your reach. You can leverage the immense power of optimized web copies to convert potential buyers to qualified leads.
But not all times, do leads translate into sales. The online marketing team should remain focused on customers’ engagement via several marketing gimmicks, tools and software.
The Very First StepThe first step towards sales is to create effective leads via different sources and channels. It is all about conversion optimization, wherein you seek maximum engagement of your target audience. As a marketer, you urge them to fill form on your landing page to procure their email address.
In simple terms, lead generation is beneficial for customer database creation. In a broader sense, lead generation can be bifurcated into two major branches – the Outbound Marketing and the Inbound Marketing.
Top 7 Marketing tools for Lead GenerationThere are several marketing tools that your business can rely on to generate quick leads. It requires the right tactics and marketing tools and software to earn qualified leads. The choice of tool depends on the marketing team because each company has specific goals.
Intercom Acquire Mail Chimp Active Campaign Lead Forensics LinkedIn Sales Navigator Growbots Quora 1. Intercom AcquireIt provides direct communication with qualified leads or curious visitors accessing your website. It is the newest way to acquire customers and engaging them.
The top feature is that you can address visitors with display messages, if certain conditions on the web page are met. For instance, if a visitor has come to your site looking for a product, you can flash a “Happy to help…Let me know about your requirement” kind of message.
Takeaways A team operator can directly speak to visitors. The operator can opt for video chat via live chat window. Ease in gathering customer feedback on products. Addressing and resolving customer issues. Collecting leads browsing your website. 2. Mail ChimpEmail marketing is the most important part of digital marketing. It is one of the top ways of communicating with customers through direct, targeted messages through inboxes. At least 80% people and businesses prefer this mode of marketing. Hence email marketing tools are essential.
Mail Chimp happens to be a prominent email marketing tool that helps in the creation of email marketing campaigns. The best feature of this popular platform is its intuitive email builder that allows easy drag and drop facility. It is popular for its email automation possibilities too.
Takeaways Can store huge number of email contacts (up to 2000 contacts can be saved) for free. Can be used to send 12,000 emails monthly for free. Cost-effective because paid plans begin at $10/ month. 3. Active CampaignEmail marketing, as already stated, is a time-tested outbound marketing technique. Apart from Mail Chimp, Active Campaign is another email marketing tool. Its key feature is the ability to track every single website visit. A lead’s interaction with your website is used as a trigger for future email marketing campaigns.
Takeaways The sales team is instantly informed about any lead visiting the website. Following up with cold leads (done in frequent month intervals). Building email campaigns for the purpose of nurturing warm leads. 4. Lead ForensicsIt is an effective tool for the purpose of lead generation and sales funnel optimization. It is a potential B2B lead generation software tool. With lead forensics, you can transform business sales funnel.
The software helps to reveal the identity of anonymous website traffic and convert it into leads. 98% of website browsers leave without any kind of enquiry.
Takeaways Turning anonymous traffic to sales. Identify leads. Know about search queries and page engagements. Maximizing ROI on your online campaigns. Accelerating the entire lead generation process. 5. ProProfs ProjectExecutives believe that a lack of clear goals is the most common reason for project failure, which is why, you need a marketing project management tool.
It helps businesses to generate leads faster. With this simple project management tool, you can spend quality time on generating leads. When you have more time off tracking and managing projects, you can better focus on business.
ProProfs Project allows you to collaborate across remote teams and different departments with much ease. Everyone in the team receives timely notifications; notifications helping them to stay updated with the milestones achieved and latest developments.
Takeaways Less time spent on tracking and managing projects. More focus on core business and lead generation. Better team collaboration and easy report generation. 6. GrowbotsIf sales and marketing team wants to get high quality contact list, outbound sales platform of Growbots may be of a great help. It helps you to attract more and more new customers.
The technology that powers up this marketing tool is the use of AI (Artificial Intelligence). Outbound sales can be fully automated. Prospecting and outreach can be found in one single space.
Takeaways The sales team can get easy and instant access to customer database. Personalized emails can be created and sent to targeted prospects at the right time. An optimized recommendation system that matches responsive prospects with business. 7. QuoraInteresting enough, in an age where social media marketing has acquired immense popularity and significance, Quora is moving up the ladder to become a top lead generation tool.
The custom-built social media site seems to be built for lead generation. Professional questions are answered.
The answers help in spreading thought leadership and connecting with genuine influencers. Quora is a knowledge sharing social platform.
Takeaways Forum leading to exchange of ideas. Easily accessible target audience who is provided helpful, well-informed answers for all their search questions. Spreading awareness about company/ product/ service. Even visitors can find valuable information and address of sites. The Bottom LineBased on business goals, the marketing team of a company identifies potential leads. These leads should increase sales in future.
Employing the above marketing tools plays a critical role in lead generation and ultimately, sales. What is most important is to engage, attend, and communicate with your customers via different sources and channels.
Customer engagement and conversation is the key here. The focus, however, should be on leveraging a Project management tool.
According to a survey conducted by McKinsey & Co., close to 60 percent of senior executives view building a strong project management discipline to be the top-three priority for their companies in the future.
Author Bio:David is a technical writer currently associated with ProProfs Project. He enjoys writing about emerging project management products and its latest trends. He lives in Detroit, Michigan with his wife. In his spare time, David loves exploring the city, listening to Metal music and riding. To connect with David go to his LinkedIn profile.
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